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The “Revolutionary” Diet that’s Not a F***ing Diet

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We’ve just launched our latest e-book for people who are looking to lose weight in a safe, sane, and stress free manner called “The Revolutionary Diet That’s Not a F***ing Diet”. Click here to download it now.

Why Did I Write The Revolutionary Diet?

I don’t know about you, but I’m really f***ing tired of all the terrible information out there about how you should be losing weight. The thousands of blogs, and books, and opinions that are all preaching something different. All with the promise of fast weight loss, but never with the promise of forever weight loss. Most come with some sort of supplement stack you need to buy, others with cookie cutter plans you know every other person and their dog got in their inbox too. Aren’t you tired of feeling like just another number?

You’ve clicked that illusive “Buy Now” button before. You fell for the newest diet trend that your friend from yoga told you about. She’s seen great results, and it sounds pretty simple so you decided to give it a try to. Excitedly you opened your new plan, full of hope and motivation.

2 weeks later, you can’t figure out why you weren’t able to stick to it, why you gained back those 5 quick pounds you lost in the beginning, why “nothing” ever works…why the scale just won’t go down and stay there.

Many of my clients have come to me with a similar story – frustrated, confused, and stressed about trusting me when I say “it’s going to be different this time around”,  “trust me, we can figure this out together”…

They trusted the last ten websites when they were told that too…why should they believe me? How will this be different? How could it possibly be? They don’t want to fail again. And who can blame them?

It’s Time To Put Yourself in the Drivers Seat

Think about it this way. When you are first learning to drive a new route from point A to point B you might need the GPS to help you get there. The second time you do it you might just need a couple reminders to successfully navigate the route. But before you know it you can drive the route no problem, the turns become second nature, you navigate bumps in the road like a champ, and nothing stops you from reaching your destination.

When you’re always a passenger, sleeping through the ride or distracted by things that don’t matter as much, you never learn how to navigate the route yourself. You still get from point A to point B, but you can never rely on yourself to get there. You will always need the help of someone else.

You need to learn how to drive the route and take yourself out of the passenger seat once and for all. Learn how to adjust your plan to your life instead of going crazy trying to fit your life into the plan. It never works this way – you can’t force a square peg into a round hole.

This is why I wrote ‘The “Revolutionary” Diet that’s Not a F***ing Diet’ – to cut through the noise and have something to give to everyone who feels lost, confused, or stressed about food and the best way to lose weight for them. To help as many people as I could and give them something tangible that takes them by the hand, and walks them through their first steps in a non-intimidating way. No one should have to give up dessert, or feel like “the weird person” at the table when you go out with your friends.

Get The Most Important Chapter For Free!

Because I believe so much that this can work for you, I wanted to give you one of the most important chapters for free. Keep reading, and if you relate to what I’m saying then purchase the e-book and get to work on changing the rest of your life.

This is box title

The Revolutionary Diet That’s Not a F***ing Diet
Download Now

Part 2: Chapter 1

Calories are king

Your total daily caloric intake is king of the fucking mountain. Period.

If your total energy balance is out of whack then it doesn’t matter that you eat a bazillion vegetables every day, or that you’re supplementing with protein shakes after your workout, or that you’re vegan or paleo or gluten free or dairy free or fun free…it just doesn’t fucking matter.

If you are eating in a caloric surplus, you will gain weight. If you are eating in a caloric deficit, you will lose weight. There are many factors that make either process more or less efficient, healthy, and sustainable. However, this law has never been defied – even by you.

Health and weight loss are not one in the same.

Just because something is healthy doesn’t mean you can eat it in abundance. And just because something is less nutritious doesn’t mean you can’t eat any of it.

You’re not a bad person if you eat left over pie for breakfast just like you aren’t a saint if you eat organic gluten free bread with free range eggs and dairy free butter and put honey in your coffee for breakfast.

There is no morality to food or fat loss.

Eating some things will take you closer to your goals and eating other things will take you further from your goals. That’s it, there’s literally nothing else to it.

Here’s the thing. Even the people who follow the “clean eating” mentality don’t agree on what “clean” food actually is.

The rules you must follow to be a true “clean eater” can vary from expert to expert. Some require all foods to be organic, some take it a step further and require all food to be eaten raw (because cooking it can denature its nutrients). Some believe animal products are “unclean” and others just believe in avoiding anything that isn’t natural.

Whichever way you look at it, you can see how easy it is to fall into a pattern of demonizing certain foods over others by labelling them as ‘good’ or ‘bad’. This in turn causes you to label yourself as ‘good’ or ‘bad’ based on your compliance.

I call this the “This cookie is bad therefore I am bad for eating this cookie” mentality. Yeah, that sounds like a blast.

So what do you do when your grandma offers you a freshly baked chocolate chip cookie?

For argument’s sake, let’s say you turn it down because you want to “be good” and stick to your plan.

Later that day to satisfy your cookie craving you go down to your local organic market and buy a vegan, gluten-free organic cookie made with unprocessed cacao nibs and you gobble it down without a single negative thought because it’s basically elixir from the gods.

Chew on that for a minute. Why was one cookie labelled as good and one as bad?

The organic cookie was probably more calories. So good job, you ate the crappier cookie and you missed out on your grandma’s world famous cookies all because society tells us certain foods are off-limits.

Fuck that. Never turn down a freshly baked cookie from your grandma. Ever.

The 80-10-10 rule

I am absolutely not telling you to eat whatever you want because all that matters is total calories. That couldn’t be further from the truth. Yes, it’s true. You can lose weight eating the Twinkies. But ultimately you still have to be a healthy human and learn new habits that will support increased adherence and long-term progress.

So then how do you incorporate some of the foods you love while still progressing towards your goals?

80% of the time you want to eat a diet full of whole and minimally processed foods that you enjoy. Think of things that don’t come with an ingredient list. These should make up the bulk of your diet.

Usually these foods are more nutrient dense and less calorically dense. Basically, this means that if you were to equate calories between a whole and minimally processed food and a Twinkie, you would be able to eat a lot more food for the same amount of calories.

10% of your diet should include foods that aren’t complete and total junk (aka there is still some nutritional value to them), but aren’t the very best choice you could make either. Think of things like granola, protein bars, cereals, dark chocolate, etc.

The last 10% should include foods that you love, crave, and would otherwise feel guilty about eating. Except this time it’s different because now it’s a part of the plan.

It’s okay. Your nutritional bases are already covered with the first 80 to 90% of your diet.

By including these foods on a regular basis it prevents you from bingeing your face off when you’re presented with a previously triggering food. Now you have given yourself permission to eat.

You have removed the emotion and guilt from the situation and regained your control.

What are three foods that you had previously considered to be a “guilty pleasure”?




Guess what? These are no longer off limits! Pretty cool, hey?

If you are looking for a permanent fix to weight loss without stress or confusion this is for you.

This is box title

The Revolutionary Diet That’s Not a F***ing Diet
Download Now

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